Can You Describe Yourself In One Word?

Michelle Obama is a "Leader"

Michelle Obama is a “Leader”

“Words are, of course, the most powerful drug used by mankind.” Rudyard Kipling

Have you ever given any thought to the significance of a word? Words express us. They are powerful and they impact our day to day life. If you say a person is eccentric, you get a sense of that person. If you heard someone described as being an original, would you have an idea of that person? How about sexy? Whimsical? Adventurous?

Sheryl Sandberg is a "Thinker"

Sheryl Sandberg is a “Thinker”

Melissa McNamara and I have worked with hundreds of  women and girls in our workshops and we have discovered that, as women get in touch with who they are, a word can convey that essence to the world.

Holly Fulger is an "Inspirer"

Holly Fulger is an “Inspirer”

We created the Speaking of Beauty Style Profile for our Inner Beauty Journal, to help women get in touch with that essence. Once your “essence word” is chosen, you discover what Style Group you are a part of.

Maya Angelou is a "Seeker"

Maya Angelou is a “Seeker”

There are 5 Style Groups. They are The Inspirers, The Dreamers, The Seekers, The Leaders, and The Thinkers. Each group carries with it very specific traits and a makeup palette and look has been created to enhance those aspects.

It has always been our mission to help women discover their beauty from the inside out. Melissa and I believe that if we can use what is available, to enhance rather then changing or covering it up, we are empowering the essence of each woman.

Tavi Gevinson is a "Dreamer"

Tavi Gevinson is a “Dreamer”


We will be previewing our makeup line on our website in the next few months and we look forward to sharing it with you. Beauty is an inside job. If we can communicate something deeper through our makeup, our clothing, or our environment, we will be using these elements in a positive and self affirming way.

Never ever forget that there is no one like you in the world and never will be. Find your essence and wear it proudly.